Anxious Forever is a brand appealing to students and young graduates. Its mission is helping students to cope up with “useless anxiety” that is caused by the exams, presentations, carreer worries etc. Brand’s approach to mitigate these useless worries is using irony, humor and fun. Anxious Forever offers various objects for daily life use, in order to remind the students that their worries are temporary. The visual language is identified as repetition, since the anxiety we are talking about is in an exaggerated form. In the same sense, the slogan of the brand is ironic: make it big deal.