Anxious Forever is a brand appealing to students and young graduates. Its mission is helping students to cope up with “useless anxiety” that is caused by the exams, presentations, carreer worries etc. Brand’s approach to mitigate these useless worries is using irony, humor and fun. Anxious Forever offers various objects for daily life use, in order to remind the students that their worries are temporary. The visual language is identified as repetition, since the anxiety we are talking about is in an exaggerated form. In the same sense, the slogan of the brand is ironic: make it big deal.
This is an identity design project on Europe. It was accomplished through a team work. The process of branding Europe started with a deep research on different aspects of the continent. The main purpose was finding common characteristics that can unify the continent. Subsequently, the focus became the maps of European cities, since most of them have similar circular layouts. The layouts of the cities led us to a deeper research on Europe’s city building knowledge. Finally, we came up with the idea of branding Europe under its urban knowledge that comes from the history, since the settlement of first city structures. We found an institute that can represent Europe’s urban planning expertise to the world. IUPI (International Urban Planning Institute) is an institute about European urban planning. It cosists of the consultancy, the institute and the museum. It is a place for learning, sharing and exploring the knowledge of European urban planning. The visual language came out as overlap of layers, since layers exist both in city structures and in urban planning profession.