Graphic Designer & Illustrator
Maison Goossens is a prominent haute couture jewellry maker based in Paris, founded in 1950 by famous goldsmith Robert Goossens. It produces high-end jewelry for premium brands such as Chanel, Yves Saint Laurent, Dior, Balenciaga etc. Goossens was involved into Chanel House in 2005. The Goossens Book came out as an object resulted from the Editorial Workshop done at SPD. The book aims at telling the story of Goossens brand to its customers and appreciating its roots and high-quality. Typographic choices, paper quality and the layout determined a high quality book to be sold in Fashion, Design and Art Book Stores at a high price. The special craftmanship and expertness were the focus keywords of this project.
If on a Winter’s Night a Traveler is a classic postmodern book by the Italian writer Italo Calvino. The book story has a repetitive structure in tone. Reader is the main character, who experiences excitements and disappointments in pursuit of continuing the book he just started. My concept of design is reflecting this monotonus structure which alternates between excitement and disappointment. For this purpose, all the spaces between paragraphs and chapters are removed. There is one thing that changes: bold letters for the chapters where the reader is excited, and lighter letters for where he is disappointed.